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Sergio039 [100]
4 years ago
12

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs

differ from other customers in the larger market.
Business
1 answer:
aalyn [17]4 years ago
6 0

Answer:

Market segment

Explanation:

A market segment within a larger market consists of <u>similar customers with similar needs that are different from the needs of other customers</u> in the large market.

<u>Different market segments exist in a large market</u> and sometimes, organizations with limited resources employ a strategy to focus on one market segment at a time and satisfy the similar needs of customers in that segment.

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Answer:

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