Answer: Option A
Explanation: In simple words, integrated marketing communications refers tot eh strategy under which an organisation tries to link all the promotional messages together so they work in harmony.
In the given case, Red bull wants to attract young customers for their product. Hence they are trying to promote their product on events that the youngsters usually attract to.
Thus, we can conclude that the correct option is A.
Firms using a total market approach try to appeal to everyone and assume that all buyers have similar needs and wants.
When the firms divide the total market into groups of people this is known as market segmentation.There are also other types of approaches that firms uses are concentration approach, multi segment approach etc.
Answer:
letter A
Explanation:
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