Answer:
representativeness heuristic
Explanation:
Representativeness heuristic -
Heuristics refers to the use of some mental shortcuts during the process of judging or decision making .
The term representativeness heuristic was first given in the year 1970 , by psychologists Daniel Kahneman and Amos Tversky .
The use of heuristic for making any judgement by the use of comparison , is referred to as representativeness heuristic .
The process involves comparison with some predefined object or situation , with the new object or scenario , makes the process of understanding much more easier .
Hence , from the given information of the question ,
The correct term is representativeness heuristic .
