Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes
relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers. 1. True2. False
Relationship management is considered an important part of CRM (customer relationship management) and it emphasizes on building and increasing customer loyalty and long term commitment.
If this company was to replace their traditional marketing approach with relationship marketing, they would devote more time to build a solid relationship with existing customers and less time searching for new customers.
Foreign Direct Investment refers to when a company from a foreign country actually owns a business in the local country or at least controls a significant portion of it.
If the foreign country is a Developed nation and the local country is a Developing nation, the foreign company would bring with it resources to build their local investment and make it more competitive.
Resources such as capital and technology would be brought in that can then be used by the Developing country to its own benefit.