Answer:
I believe the answer is B
Complete Question:
Context, content and culture are:
O Important ethical concepts
O Important marketing concepts
O Corporate ethics policy
O Three dimensions of evaluating corporate gifts.
Answer:
Context, content and culture are:
O Three dimensions of evaluating corporate gifts.
Explanation:
Corporate gifts may turn out to be regarded as bribery if they are meant to induce the other party to alter their behaviors. This is why in evaluating corporate gifts, the criteria have always included the context (the circumstances in which the gifts are given), the content (how much is given), and the culture (the accepted general practice in a particular industry, locality, or region). Generally, corporate gifts are given either as means of showing appreciation, creating positive first impression, or returning some favors.
Answer: Option D
Explanation: In simple words, business services refers to the activities that supports the business but do not provide any kind of tangible commodity from them.
Accounting, marketing, insurance and education are some of the many examples of business services.
From the above we can conclude that the correct option is D.
Answer:
E. Loyalty to the Brand.
Explanation:
For luxury car makers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong loyalty to the brand. They have to put efforts on this segment as well, although this segment is very small but it also has much importance for them because this segment contributes to their overall brand loyalty and brand equity as well. Brand equity can be enhanced by selling to this segment as well. Brand equity is the value that a brad name has and it is equally important as customer equity which is the sum of the all the purchases of all the customers of a brand.
