Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
The correct answer is letter "B": strategy.
Explanation:
The strategy section of a business plan highlights all the techniques the firm could carry out to produce, publish, and sell its goods or services. Besides, in this section, the main problems a company might face during operations are exposed and the methods specialists will implement to attempt to figure out those situations.
Answer:
Telecommuting.
Explanation:
This is a flexible work pattern in which employees are allowed to carry out their tasks from homes or other various locations outside the principal office .
It does not mean a total cut off from the office as occasional appearance and constant communication is required .
It has its advantages in improved moral , retaining best hands , increased productivity and cost savings.
The disadvantages include lack of supervision ,isolation and in - effective use of work hours
The answers would be:
Article 2 uses a scientific claim because the author says the Earth is in a cooling cycle.
Although Article 1 mentions evidence discovered by scientists, more research is needed about the data source to determine if the claim is scientific.
