Question

Cosmeticon, a U.S.-based firm, has recently started exporting cosmetics to India. Cosmeticon has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Cosmeticon has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of _________.

Answer 1

Answer:

Price skimming

Explanation:

Price skimming is a pricing strategy that is used when a product is initially introduced into the market. It involves selling the product at a high price and then lowering its cost as the product gets older in the market.

Price skimming strategy is used when a product in newly produced because there will less competitors in the market which then forces the customers to purchase the product at any given price.

Price skimming enables the manufacturers of the product to maximise profit due to the uniqueness of the product and absence of competitors.

Answer 2

Answer:

Price skimming.

Explanation:

Price skimming is a pricing strategy in which an organization gradually lowers it's selling price after initially charging it's customers a high price in order to attract more price-sensitive customers. It is mostly used by a first-mover who faces lesser competition in business.

In this scenario, Cosmeticon had no competitors in that segment of the Indian cosmetics market, so it set a very high price for its products in order to reach the premium, price-insensitive segment of the market.