Question

There are many furniture manufacturers. Tall Paul's is the only one that makes furniture to meet the needs of people who are over 6'6" tall. These people find furniture designed for average-sized people to be cramped and uncomfortable. Tall Paul's uses _____ segmentation.

Answer 1

Answer: Benefit Segmentation

Explanation: Benefit segmentation is the process in the marketing field on the basis of which market is divided. The distribution is made in accordance with the benefit or value factor which is gained from goods or service.The criteria of division is customer service , quality etc.

The case mentioned in the question signifies that Tall Paul's is also using benefit segmentation. He is making furniture for the people above the average height so that benefit can be gained as everyone generally manufactures furniture for average-height people. He has made division according to the height of consumer as special feature.