Question

Timber Co. sells all-weather gear. For its advertising campaign, the company develops an imaginary place called Timber City, which is a Utopian setting of extraordinary landscapes and crystal-clear lakes. Which of the following execution styles is illustrated in Timber's ads?
A. comparison
B. demonstration
C. animation
D. slice of life
E. imagery

Answer 1

Answer:

D. slice of life

Answer 2

Answer: E. imagery

Explanation: The development of an imaginary city would rely heavily on visual elements such as photography, color, tonality, and design. These elements would help to communicate the desired image to the consumer thereby helping them envision themselves in Timberland. As such, the execution style illustrated in Timber's advertisement is imagery.

The use of imagery helps marketers or advertisers ensure that their brands evoke the right feelings and reactions from their target audience. Once this is possible, then customers can key into their brands, driving sales and revenue.