Question

Which of the following is a characteristic of the maturity phase of the product life​ cycle? A. Product designs begin to stabilize. B. Products are considered for termination. C. Competitors are well established. D. Products are​ "fine-tuned."

Answer 1

Answer:

C. Competitors are well established.

Explanation:

A product's life cycle can be understood as the complete product story through its sales phases: introduction, growth, maturity, and decline. This is the concept of planned adolescence, that is, products are already born with a date scheduled to be withdrawn from the market.

A characteristic of the maturity phase of this cycle is that competitors are well established. This phase is a period of low growth in sales. Profit levels become stable or decrease due to the company's spending to defend the product from competition. When the product reaches saturation the competition characteristics become more fierce.