Answer:
These are the options for the question:
A. Segmentation
B. Cannibalization
C. Market penetration
D. Product bundling
And this is the correct answer:
B) Cannibalization
Explanation:
Cannibalization occurs when a newly introduced product reduces the market share of previous products.
In this case, the pocket-friendly combo meals have effectively made the rest of the menu unattractive to customers, it has cannibalized the other meals.
This effect is refer to as cannibalization, because as the original meaning refers to a hostile act withing the same species, in marketing, this effect occurs among products within the same company.
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The firms may need to focus additional effort on retention strategies.
Retention strategies are means employed by firms to retain their customers both new and existing, over some specified period.
Where a company has high customer retention, it means customers would continue to patronize the company's products and not not defect to another product or business.
Customer retention process starts with the first point of contact in an organization and spread through the whole duration of the customer's relationship with the organization.
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Answer: Data mining
Explanation: Patterns and relationships as indicated are discovered through a technique known as data mining, which is defined as the use of a variety of statistical analysis tools in marketing research to uncover previously unknown patterns in data or relationships among variables. It is also given as a technique for searching large scale databases for patterns; used mainly to find previously unknown correlations between variables that may be commercially useful.
Answer: Brand manager
Explanation: It is most likely that Karen serves in the job of brand manager as she is directly responsible for all the elements of the marketing mix (package, brand name, pricing, promotion and placement) for one brand or one product line. A brand manager is defined as one who is responsible for ensuring that the products, services and product lines of a company or business adapts to its target market. They continuously monitor marketing trends while keeping watch on competitive products in the marketplace or industry.
