Question

On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the XYZ firm confirms its target market (or markets) and decides how its product will be positioned. Then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. This process illustrates
1) the product launch.

2) the company's evalutation of results.

3) premarket demonstrations.

4) alpha testing.

5) beta testing

Answer 1

Answer:

1) the product launch.

Explanation:

As the product in consideration is new, and that the company performs the analysis of customer demands and needs for the product to be introduced, also the company defines the target market for its product, this conclusively reflects that the company wants to launch a new product.

Since it is a preliminary activity basically analyzing market before launch of product, there are no results therefore there is no evaluation of results.

Further there is a market testing, not for the entire company products, but only for the new product thus, it can not be termed as pre-market demonstrations.