Answer:
Problem Recognition.
Information Search.
Evaluation of Alternatives.
Purchase Decision.
Purchase.
Post-Purchase Evaluation
Explanation:
1. Problem Recognition: This relates to the existence and realization of the <u>need gap</u> between what they have and what they want.
2. Information Search: This is the next stage where the consumer begins to search for how to close the need gap.
3. Evaluation of Alternatives: After searching for available information on potential way(s) to meet the existing need, the product of the search could reveal numerous alternatives from which a choice will be made after thorough evaluation
Purchase Decision: This is the point where the choice is made from the available alternatives to buy one or not to buy any at all.
Purchase: After the decision, the purchase is made
Post-Purchase Evaluation: After a purchase decision, it is imperative that the customer gives feedback on whether or not they are satisfied with the decision that was made or not, to buy the product.
