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lora16 [44]
3 years ago
5

Briefly describe the evolution of partnering. discuss the forces that contributed to this approach to selling.

Business
1 answer:
tiny-mole [99]3 years ago
6 0
There are 4 stages in the evolution of partnering represented by 4As. First is ADVISE, in this stage you express your interest in becoming his partner and communicate the intention of your product/business. Next is ACCLIMATE, this stage is when your potential partner understands the product/business. Then, ACTIVATE. This stage is when you start planning strategies with your partner on how to sell the product. Lastly, ACCELERATE your strategies into reaching greater consumer market. 
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