Question

Fiona has initiated a project to establish a company Web site for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. Fiona plans to use the Internet for ________.

Answer 1

Answer:Fiona plans to use the Internet for Relationship Marketing

Explanation:

Relationship marketing is a method or process that aims at building customers' interaction , loyalty and long lasting relationships through constant interactions. It strives to build a strong communication that can yield significant connection that are built from constant Information sharing with customers. It will help Fiona understand what his customers' needs are and cater directly to those needs as she has opened a platform where they can share all those needs, preferences and expectations.