Your colleague Jana wants to add contextual marketing to your organization's homepage. She wants to target your company's top bu

Question

3 years ago

6

Your colleague Jana wants to add contextual marketing to your organization's homepage. She wants to target your company's top bu

yer persona "Copywriter Charles." What would you suggest for Jana to do next in planning a contextual marketing strategy.

Business

1 answer:

Thepotemich [5.8K] · Answer 1 · 2022-05-21T09:08:58+03:00

Answer: Decide what type of smart content to add to the homepage.

Explanation: This step can establish Jana's contextual marketing. So it is important to think through which content will have the biggest impact. Jana needs to consider her target market and the problem she is experiencing. The options she can choose from can range from CTA, to text, or form. She need to choose the most efficient and effective method to attract another following while retaining her existing audience.