Question

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of ________ in marketing.

Answer 1

Answer: Demographics

Explanation:

 The demographics is one of the type of marketing segmentation that is divided on the bases of ethnicity, education, religion and the income.

The main objective of the demographics segmentation is that it helps in segmenting into the form of various types of markets and also attract the customers for the products.

According to the given question, Lisle hair is one of the company that helps in tracking the actual age and the gender of the consumers so that they can target the customer easily thought e-mails for their hair products.

Therefore, The above given is the example of demographics in the marketing.