Question

Jif Peanut Butter has long used the slogan "Choosy mothers choose Jif." This campaign does not directly challenge competitors but instead relies upon an understanding of the consumer’s desire to be perceived as a good parent. Hence, in the sense that Jif is being advertised as the "good-parent peanut butter," what advertising style is being used?

Answer 1

Answer: Brand image

Explanation:

Brand image is what consumers think about a particular brand. Brand image is the perception of a particular brand in the customers minds.

A brand image develops over time as customers form the image based on their experiences and interactions with the brand. The aim of brand image is to generate more profit by bringing new customers, introducing a new product and better relationship between the organization and its consumers.

Answer 2

Answer:

B. Brand image

Explanation:

Brand image refers to how customers feel about a brand. It shows how consumers perceive a product brand.

Consumers form an image of a product through continuous interaction with the product overtime.

Brand image is very important because Customer deduce their believes from the image of your brand.

Jif is using Brand image advertising style. The consumer buy both product and the image associated with the product. Producers should have a unique brand image so as to differentiate their products in the market.

There are some benefits associated with having a good brand image;

1. Customers develop a good sense of trust with product that has a good brand image

2. New customers are gained more easily and old customers are easily retained.

3. Organzations make more profit from the increase in customers and patronage.

4. Introduction of new product with the brand name is easier.