The five marketing strategies includes strategies on 5P's which includes Price, Product, Promotion, Place and People.
The retailers are basically people who sells goods in smaller quantity to the final consumer in the chain of distribution.
The five marketing strategies they spend half of their annual budget on includes on the following:
- Price: The retailers ensures that prices of their product are reduced below cost price to persuade consumers to buy from them.
- Product: The retailers need to ensure that varieties of product are available in the stores to satisfy the consumers need.
- Promotion: Various advertisement and others strategy to persuade consumers needs funds to make successful.
- Place: The store and outlet need to be where is more favorable and comes with high cost of expenses for the retailers.
- People; The consumers are given discounts and other incentives to persuade them to come and buy more goods from the retailers.
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Answer:
December 31, 2022, amortization expense of copyright
Dr Amortization expense 19,500
Cr Copyright 19,500
December 31, 2022, amortization expense of patent
Dr Amortization expense 10,000
Cr Patent 10,000
No journal entry required for the Goodwill since its useful life is indefinite
<span>To properly target potential customers, it is necessary to know not only what the needs are of the people they're advertising, they also need to know how the item will be used. There are multiple reasons that a customer would buy an item or service, so I assume media planners would need to use psychographic classifications to know who their target audience is and what they would like. How heavily planners rely on these classsifications probably effects the response they received from the audience.</span>
Answer:
mid-calorie soft drinks such as Pepsi Next (2012) have not been successful in the past.
Explanation:
The new Pespsi true is a great product that offers the advantage of having the same flavor as Pepsi but lower calorie content of only 60 calories. This should sell well with consumers that are looking for lower calorie options.
However if there was a similar product like Pepsi True called Pepsi Next in 2012 that was mid-calories and was not successful, this could be a show stopper. People's perceptions of Pepsi Next will affect Pepsi True as they will feel it is just a repackaged Pepsi Next.
This will most likely lead to failure of the product similar to what happened with Pepsi Next.
Answer:
There are some other ways to act scenario analysis. The standard method is to decide the standard deviation of regular or monthly safety returns and so calculate what amount is required for this portfolio if each security yields returns that exist two or three standard deviations above and below the average performance. This means the analyst may get a fair amount of certainty considering the difference in the value of the portfolio within a given period, by simulating these extremes. Scenarios being thought may refer to one single variable, e.g., the relative success or failure of the current product launching, or the combination of elements, e.g., those results of the product launch combined with possible changes in the activities of competitor businesses. The purpose is to examine the effects of the more extreme results to define an investment strategy.
