Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
Learn more about bundle pricing here: brainly.com/question/23175408
#SPJ4
Answer:
The correct answer is D: Manufacturing overhead= $45500
Explanation:
Giving the following information, we need to calculate the amount of manufacturing head.
Direct labor= $11000
Direct labor is 40% of prime costs
Total manufactured cost is= $73000
First, we need to calculate the direct material:
Prime cost= direct material + direct labor
If direct labor is 40% of prime costs, then:
Direct material=(11000*60/40=16500
Now, the manufactured cost formula is:
Manufactured cost= direct material + direct labor + manufacturing overhead
By rearranging the formula:
<u>Manufacturing overhead= Manufactured costs - direct material - direct labor= 73000- 16500-11000=$45500</u>
Answer:
Product development
Explanation:
A manufacturer tests, modifies, and retests an original idea several times before offering it to the consumer. This process is called product development.
A product life cycle can be defined as the stages or phases that a particular product passes through, from the period it was introduced into the market to the period when it is eventually removed from the market.
Generally, there are four (4) stages in the product-life cycle;
1. Introduction.
2. Growth.
3. Maturity.
4. Decline.
Answer:
Sounds like Mattel was marketing to younger kids who watched shows such as Sesame Street, and Disney younger kids tend to have more toys so marketing to a young childs favorite tv show could cause the kid to throw a tantrum for this toy and or want the toy more.
Explanation:
Profit will be maximum for the firm where marginal revenue = marginal cost.
Since, the market price is fixed at $8 and therefore each additional unit of camera will be sold at $8.
Hence, marginal revenue = $8.
From the table, it is clear that cameras are manufactured in batches of 100.
Marginal cost is the cost incurred to produce one additional unit of camera. It will be calculated by taking the difference of successive variable costs (or total costs) divided by 100.
To produce 400th unit, marginal cost = (2760 - 1960)/100 = $8
Hence, profit maximising quantity isB. 400 (MR = MC)
