Question

Coffman Electronics produces small, portable printers. The market for the product has stabilized, and Coffman has shifted production to Taiwan. However, Coffman's marketing department in the U.S. remains responsible for advertising and branding decisions. Coffman Electronics is most likely in the ________ product stage of the product life cycle.A) globalizedB) standardizedC) maturingD) new

Answer 1

Answer: C. Maturing

Explanation:

The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. This stages are Introduction, Growth, Maturing and Decline. Although, there are other conventions of this cycle/ Product stages which includes saturation before decline, or development before introduction, but for the sake of COFFMAN'S ELECTRONICS which we are considering, they are at a maturing stage.