An effective way to improve your ability to communicate is to A) be aware of when you are the receiver and when you are the sender.
It is very important to distinguish between these two things so as to achieve a good communication with somebody.
Answer: Metaphor if a person is speaking and comparing him/herself to fire-- perhaps an emotional state, or expressing an intention to light things up.
Personification if the fire is speaking. It may be a poetic, ceremonial speech.
"I am fire. I represent the passion and fervor of these candidates...."
Explanation:
Context helps to determine the interpretation of any figurative language.