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kramer
3 years ago
5

Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You r

esearch the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on
customer relationship management
Business
1 answer:
Goryan [66]3 years ago
4 0

Answer:

customer relationship management

Explanation:

Customer relationship management (CRM) can be defined as the <u>combination of practices, strategies and technologies that companies use to manage and analyze customer interactions</u> with the goal of improving customer service relationships and assisting in <u>customer retention and driving sales</u>.

The desire to implement a customer reward and loyalty program in Sabre Hospitality Solutions has no other intention and purpose but <u>customer retention and improvement of sales.</u>

Hence, the loyalty implementation program is a customer relationship management strategy.

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