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kramer
2 years ago
5

Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You r

esearch the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on
customer relationship management
Business
1 answer:
Goryan [66]2 years ago
4 0

Answer:

customer relationship management

Explanation:

Customer relationship management (CRM) can be defined as the <u>combination of practices, strategies and technologies that companies use to manage and analyze customer interactions</u> with the goal of improving customer service relationships and assisting in <u>customer retention and driving sales</u>.

The desire to implement a customer reward and loyalty program in Sabre Hospitality Solutions has no other intention and purpose but <u>customer retention and improvement of sales.</u>

Hence, the loyalty implementation program is a customer relationship management strategy.

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The financial staff of Cairn Communications has identified the following information for the first year of the roll-out of its n
salantis [7]

Answer: $12,500,000

Explanation:

Sales = $24,000,000

Less: Operating cost = $9,000,000

Less,l: Depreciation = $5,000,000

Earning before interest and tax = $10,000,000

Less: Tax at 25% EBIT = $2,500,000

Net income before interest = $7,500,000

Add: Depreciation = $5,000,000

Operating cashflow = $12,500,000

6 0
2 years ago
In the event of excess supply in the coffee market __________. options: the price of coffee will increase the price of coffee wi
Vinil7 [7]

Answer:

the price of coffee will decrease

Explanation:

the price of coffee will decrease because the demand of coffee is clearly greater than the supply, hence in order to reach the point of equilibrium again (a point where demand equals supply), the price is to decrease

6 0
3 years ago
Which of the following was the result in Ackerman v. Sobol Family Partnership, LLP the case in the text involving whether the pl
nalin [4]

Answer:

Option B: That the agreement would be enforced because the plaintiffs' attorney had apparent authority to enter into the agreement

Explanation:

7 0
3 years ago
The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men
dusya [7]

Answer:

The correct answer is letter "A": company sales potential; market potential.

Explanation:

Company sales potential is the expected amount of sales of a company given a specific sector in the market. It is presumed that the company has carried out marketing strategies and investment for the levels desired to be achieved. In the example, that level is 20%.  

The market potential is the size of the market for a given product within a period of time. It is usually expressed in monetary terms since it expresses the number of sales value or volume during the period. In the example, that amount is $30 million dollars.

6 0
3 years ago
Imagine that the economy is in long-run equilibrium. Then, perhaps because of improved international relations and increased con
Dimas [21]

Answer:

1. a. aggregate demand shifts right.

As people are more optimistic, they will consume more in the short term because they feel as though prosperity is coming in the long term.

2. a. both the price level and real GDP rise.

Both of these would rise as Aggregate demand refers to GDP and price level would rise due to the new intersection with the Aggregate supply curve when the AD shifted right.

3. B. The expected price level rises. Bargains are struck for higher wages.

Expected price level will rise because demand is still increasing. Workers will want to benefit from this as well and so will negotiate higher wages.

4. d. short-run aggregate supply left.

As a result of the rise in expected price level and the subsequent negotiation for higher salaries, producers will find the cost of labor to be hire and so will limit production so that they do not spend as much. This will reduce supply thereby shifting the supply curve left.

5. d. the price level is higher and real GDP is the same.

The shift to the left in supply will lead to a higher price but the Real GDP will remain the same because there will be less goods produced so once prices are inflation adjusted, real GDP will be the same.

6. a. the interest rate rises, which causes the opportunity cost of holding money to rise.

If interest rates rise, people will hold less money because they could make a higher return by investing that money.

7. d. decrease, so the money supply decreases.

The money supply decreases because the Fed is taking money out of the banking system by selling bonds as people will pay the Fed for the bonds and the Fed will keep the money.

8 0
2 years ago
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