Complete question:
Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.
a. brand recognition
b. brand equity
c. brand insistence
d. brand loyalty
e. brand mark
Answer:
For Dell, Trudy is exhibiting some of the benefits of brand loyalty
.
Explanation:
Brand loyalty is described as favorable emotions towards the company and willingness to buy the same product or service consistently from the same company now and in the future, irrespective of the behavior of the rival or adjustments in the world.
Corporations spend large sums of money in customer support and promotions in order to create and retain brand awareness with the existing commodity.
Coca-Cola Corporation is an example of an established company that has culminated in consumers showing brand loyalty in light of Pepsi's beverages and advertisement campaigns over the years.
Answer:
1. Sports Team Shirt - Excludable / Rivalrous
2. Air we breathe - Non - Excludable / Non - Rivalrous
3. Atlantic Bluefin Tuna - Non -Excludable / Rivalrous
4. A Toll Road - Excludable / Non - Rivalrous
Explanation:
A rivalrous good is one in which usage, by an individual limits the ability of another to use the same good. Rival goods are tangible. This means that they can be held or touched. Examples in this category are; A sports team shirt and, the Atlantic Blue Fin Tuna. Eating a Tuna would limit access to another person, who wants to eat Tuna at that point in time. The same would apply to wearing a sports shirt.
A Non - Rivalrous good is one in which usage by an individual does not limit consumption by another. Most non - tangible goods are non -
rivalrous. Examples in this category are; the air we breathe, and the Toll Road. Almost anyone can access these.
Excludable goods are only used after payment for them has been made. Examples are the Toll Road and the Sports Team Shirt.
Non - Excludable goods can be used even when payment has not been made. Examples are Air and The Atlantic Blue Fin Tuna which anyone can access.
Answer:
The correct answer is that the Advertising helps in paying for the production cost of the magazines and the newspapers.
Explanation:
Advertising is the source through which the company or the firm promote the product or a service of their business, so that the customers could be make aware of the products and the services offered by the firms.
And one of the benefits or the advantage provided by advertising that the money from advertisers help in paying the production cost of the magazines and the newspapers.
Answer:
competitive advantage
Explanation:
In industry, the quality that helps a company to surpass its rivals, is called its competitive advantage. A competitive advantage might include availability of resources, like higher-grade ores as well as small-cost energy sources, highly qualified workers, geographical position, high entry hurdles and access to better technologies.
When it comes to explaining competitive edge, the value proposition is essential. When the value proposition is successful, that is, when the value concept provides higher and more consistent value to consumers, it can yield a significant advantage either in the good or service. The value proposition will rising the perceptions and preferences of the customers.
