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mrs_skeptik [129]
3 years ago
5

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, includ

ing Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands
Business
1 answer:
Andrew [12]3 years ago
8 0

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

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Mia and Jack are two chocolate producers. Mia packs her chocolates in attractive boxes and charges slightly more than Jack does.
mestny [16]
<span>The answer would be this is a monopolistic competition. This is a kind of imperfect rivalry such that many creators sell merchandises that are distinguished from one another (for example, its branding or excellence) and henceforth are not perfect alternatives.</span>
3 0
3 years ago
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Granfiield Corporation manufactures two​ products, Product A and Product B. The following information was​ available: Product A
Rainbow [258]

Answer:

D. ​10,400 units of A and none of B

Explanation:

product A

contribution margin = $41 - $32

                                 = $9

product B

contribution margin = $29 - $19

                                 = $10

at full capacity:

contribution for product A = 10400*$9

                                            = $93600

contribution for product B = 5900*$10

                                            = $59000

Since the contribution is higher for product A, The company should produce 10400 units of product A and none of B.

4 0
3 years ago
An example of a possible marketing problem due to political relations between countries is American firms may be disliked in par
lianna [129]

Explanation:

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maaf ya vengkeee

6 0
3 years ago
The major feature of zero-based budgeting is that it?
luda_lava [24]

The correct option is (B); Questions each activity and determines whether it should be maintained as it is, reduced, or eliminated.

<h3>What is zero-based budgeting (ZBB)?</h3>

Zero-based budgeting (ZBB) is a budgeting strategy that entails creating a fresh budget from scratch each time, or from "zero," as opposed to beginning with the budget from the prior month and making adjustments as necessary.

Key features of zero-based budgeting are-

  • The zero-based budgeting (ZBB) methodology helps companies match their spending to their strategic objectives.
  • According to this methodology, firms must create their yearly budget from scratch each year in order to ensure that all of its components are affordable, pertinent, and capable of generating increased savings.
  • With zero-based budgeting, each budgeting cycle is started at zero.
  • This strategy requires explanation of all expenses, not just new ones.
  • The quickest path to achieving your financial objectives is still with a thorough spending strategy.

To know more about the zero-based budget, here

brainly.com/question/26195666

#SPJ4

The correct question is-

The major feature of zero-based budgeting (ZBB) is that it

A. Takes the previous year’s budgets and adjusts them for inflation.

B. Questions each activity and determines whether it should be maintained as it is, reduced, or eliminated.

C. Assumes all activities are legitimate and worthy of receiving budget increases to cover any increased costs.

D. Focuses on planned capital outlays for property, plant, and equipment.

4 0
2 years ago
Ron, a manager at a hardware components manufacturing unit, has recently learned from a subordinate's report that the production
REY [17]

The step of comprehensive approach change that is illustrated in the scenario is recognizing the need for change (option A)

Recognize is a term of Latin origin that is composed of three parts that are:

1. The prefix <em>re</em>, which is equivalent to the action of <em>repetition</em>

2. The verb <em>cognoscere</em>, which can be translated as <em>knowing</em>

3. The suffix -<em>ment</em>, which is a synonym of  instrument.

In other words, recognizing is a term that refers to the action of recognizing, that is, carefully examining an object, situation, person, or another to know its content or current state.

According to the above, it can be inferred that the situation described corresponds to the recognition of a problem because the manager carefully examines why sales have dropped and recognize the cause for this consequence, recognizing that he must change something to avoid this situation.

Learn more in: brainly.com/question/11164330

6 0
3 years ago
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