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mrs_skeptik [129]
3 years ago
5

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, includ

ing Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands
Business
1 answer:
Andrew [12]3 years ago
8 0

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

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A local radio commercial costs $600 and reaches an estimated 10,250 listeners. A local cable commercial costs $1000 and reaches
erik [133]

Answer:

b. The cable commercial

Explanation:

CPM or cost per mille is a measure used in advertising to determine how effectively a promotional message is getting to its audience. It is the cost of getting an advert in front of 1,000 people.

In this scenario when we calculate CPM for the radio station

$600 = 10,250 listeners

x= 1,000 listeners

Cross multiply

x= (600 * 1,000) ÷ 10,250 = $58.54

For the local cable commercial

$1000 = 18,500 viewers

y = 1,000 viewers

Cross multiply

y= (1,000 * 1,000) ÷ 18,500= $54.05

6 0
3 years ago
In the ______________, households receive goods and services and pay firms for them.
ad-work [718]
Never gunna give you up never gunna let you down, sorry I don’t know the answer, oops…
4 0
2 years ago
Stock prices tend to ignore unexpected changes in dividend payments. Companies prefer to cut dividend payments rather than borro
Shkiper50 [21]

Answer: B. Maintaining a steady dividend is a key goal of most dividend-paying companies.

Explanation:

Companies that pay dividends prefer in general, to maintain a steady dividend overtime. This does not necessarily mean that they will pay the same amount of dividend but rather that they will pay out dividends as within a certain percentage range of the net income.

Companies do not prefer to cut dividends so as not to send the wrong message so A is wrong. Share repurchases reduces agency costs so C is wrong. Short term fluctuations in cash flow are not the key favor in determining dividend policy as the company might still pay out the same regardless so this is wrong as well. Option B is the best answer.

7 0
3 years ago
Who is responsible for applying skills, knowledge, and project management tools and techniques to project activities to successf
spin [16.1K]

Answer:

The correct answer is: Project manager.

Explanation:

The Project manager is the executive in corporations to oversee the accomplishments of the objectives of the firm. These professionals help to set, perform, evaluate, and adjust the goals of the company according to the current situation. They come up with different tools to effectively achieve that.

3 0
3 years ago
NBB's focus on sustainability, whimsy, and fun is clearly rooted in its Colorado-based culture and the ethos of its founders and
Assoli18 [71]

Answer:

To help expand New Belgium’s brand(NBB) image to consumers in different other parts of the country, NBB will have to link advertisements to the company’s social network pages. This would be the most efficient and effective way to stream advertisement to new countries, or different other parts of the country.

Explanation:

NBB carries a strength of knowing their brand. With an expansion making use of branding and communication strategies, they would have succeed in their goal of being a unique culture remaining committed to their initial mission of being a fun, socially, and environmentally responsible company. For the company to maintain its whimsical and personal touch with consumers, NBB should spring forth new ideas to communicate with consumers, this will keep the customers updated and make them interested in staying loyal to the company.

8 0
3 years ago
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