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mrs_skeptik [129]
3 years ago
5

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, includ

ing Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands
Business
1 answer:
Andrew [12]3 years ago
8 0

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

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Gerald is assessing global entry strategies for his gourmet sandwich business. He doesn't want to take much risk, and he's willi
vitfil [10]

Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will likely use a(n) __________ strategy.

Select one:

a. direct investment

b. franchising

c. exporting

d. joint venture

e. strategic alliance

Answer:

b. franchising

Explanation:

For a food business like a gourmet sandwich business, the best global entry strategy Gerald will likely take that involves low risk and limit in control of international store is franchising strategy.

Franchising, which involves a contract that allows one company to use the brand and concept of another company, guarantees getting customers and retention of customers. The image of the product offered would be created in current and potential customers .

7 0
3 years ago
The HR department is trying to fill a vacant position for a job with a small talent pool. Valid applications arrive every week o
Readme [11.4K]

Answer:

Type 1 decision error cost and Type 2 decision error cost

Explanation:

Type 1 decision error cost has to do with recruiting the wrong candidate or person specification for the job, type 1 error are expensive to the organization and frustrating to the employees. Type 2 decision error cost has to do with the opportunity cost forgone, when the right candidate which could have been hired, was not hired.

The CEO is likely to discover the Type 1 decision error cost

8 0
3 years ago
Accounting professionals can perform various services that provide assurance about the and of information given by one party to
Burka [1]

Answer:

It is true

Explanation:

Chartered Accountants most especially external auditors are trained to provide assurance services that will give credit and reliability to the financial information being presented to the users by the directors.

Their services include statutory audit and other related assurance services.

The report produced by a Chartered Accountant (e.g External Auditor) gives reasonable assurance to the shareholders of the company or any other external users.

8 0
3 years ago
Most state, federal, and local regulations apple only to large corporation.
beks73 [17]

the answer is ( true )

6 0
3 years ago
Consumer surplus Select one: a. is the amount of a good that a consumer can buy at a price below equilibrium price. b. is the am
Burka [1]

Answer:

b. is the amount a consumer is willing to pay minus the amount the consumer actually pays.

Explanation:

Consumer surplus = willingness to pay less price of the good.

Let assume a student is willing to pay $30 for a book and the price of the book is $15. The student's consumer surplus is $30 - $15 = $15

I hope my answer helps you

8 0
3 years ago
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