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mrs_skeptik [129]
3 years ago
5

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, includ

ing Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands
Business
1 answer:
Andrew [12]3 years ago
8 0

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

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Maksim231197 [3]

If apple, which controls over 75 percent of digital music sales, was able to dictate song pricing for years, this implies that: Companies with strong network effects tend to enjoy substantial bargaining power over partners.

<h3>What is bargaining power?</h3>

Bargaining power can be defined as the way in which a company tend to have the ability to negotiate than another company in which the company with  the best negotiation power  tend to win the deal in which  both companies are negotiating on.

This scenario best illustrate bargaining power which is what makes it possible for apple to have control over seventy five percent of digital music sales.

Therefore we can conclude that apple have strong bargaining power over others companies.

Learn more about bargaining power here: brainly.com/question/3169605

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1 year ago
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Listening to it? Hope this helped
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jet costs and is expected to fly miles during its ​-year life. Residual value is expected to be zero because the plane was used
KiRa [710]

Answer: c. $3,960,000‬

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4 0
4 years ago
Refer to the above cost and demand data for a pure monopolist. Suppose that this monopoly is subjected to a regulatory commissio
charle [14.2K]

Answer:

When marginal cost meet with the demand curve

Explanation:

<em>The industry will do the most efficient allocation of resources when the marignal cost met the demand curve. </em>

When that occur the cost of producing an additional unit matches the amount the consumers are willing to pay for it thus, are in equilibrium.

The government will also have to look for the marginal revenue at this point to determinate wheter or not to subsidize the monopoly or not to avoid going bankruptcy

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