Answer: Positioning
Explanation: Positioning is a marketing strategy which is aimed at defining a brand's quality and offering in a distinctive manner. Positioning is used to set the boundary and establish the differences in the offerings and services by a firm which sets it apart from that offered by competing firms producing similar products or rendering similar services. Positioning defines the stand of a company's product or services in relation to that it's competitors by stating unique offerings of the firm's product. Therefore, giving customers a distinctive knowledge or understanding of the product from that of its competitors.
<span>Wiley CPA Exam Review 2010, Auditing and Attestation explained this on an exam that the auditor should issue a report to comply with the law on internal control and also to document financial information. The yellow book becomes an auditing standard that provided uniformity on reports.</span>
That would be known as taxable income
