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mrs_skeptik [129]
3 years ago
5

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, includ

ing Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands
Business
1 answer:
Andrew [12]3 years ago
8 0

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

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3 years ago
Rickett Corporation had a favorable direct-labor efficiency variance of $6,000 for the period just ended. The actual wage rate w
EastWind [94]

Answer:

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Explanation:

Giving the following information:

Direct-labor efficiency variance= $6,000 favorable

Standard rate= $12.00.

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<u>To calculate the actual hours worked, we need to use the following formula.</u>

Direct labor time (efficiency) variance= (Standard Quantity - Actual Quantity)*standard rate

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3 years ago
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Explanation:

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2nd Sep   Equipment 42000*0.91743            $38,532.06

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15th Sep   Truck                                                $2,700

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8 0
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Answer:

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