Answer:
First create a biography you can make on at Easybib.com
Find four sources.
create an essay use quotes .
Explanation:
I believe the answer is: Pathos
Pathos could be initiated by various strategies. For example, the speaker could appeal to the emotions by telling an emotional story about his/her past experience, but still related to the topic of the speech.
Other strategy would be to build the persuasive case on the culture/tradition that could be related by most of the audiences.