Conducting market research on your target audience before building a marketing plan allows you to understand your customers/clients and their needs. By completing a marketing plan that includes demographical research as well as spending and purchasing goals and plans, you can understand how to adjust each of the 4 Ps (Price, Place, Promotion, and Product) to create value for your customers and differentiate your product in the marketplace.
Answer:
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Answer:
The statement is: True.
Explanation:
Externalities are described as the effect of the actions of one party that influence directly in other individuals even if those other individuals have nothing to do in the operations of the first party. Externalities can be positive when they benefit the uninvolved individuals or negative when the externality affects them.
There are several types of externalities such as <em>technological, pecuniary, symmetric, asymmetric, transferable, depletable, non-depletable </em>and <em>transnational. </em>
Asymmetric externalities are those where the party causing the externality is not affected by its actions. It opposes symetric externalities which are those where the economic agent is directly affected by its own actions.
Other than directly observing the market most companies get their market research from newspaper advertorials and trusted research vendors .
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Newspaper advertorials </h3>
An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.
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Trusted research vendors </h3>
A market research vendor can provide insights on the best research design for your needs, based on years of experience. They may also have research panels to help you access your target audience most economically and experienced people to conduct interviews or focus groups.
Learn more about newspaper advertorials and trusted research vendors here :
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