Question

If susan sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Answer 1

She is at the fourth stage of the market research process. It is also called the Field Work (Data Collection) stage. At this point, she has already developed all of her methodologies and formats of the research, and now she is ready to start conducting personal interviews with people, focus groups, etc. She will indiscriminately collect all the data and prepare for the analysis stage.