Answer: The answer is promotion, product, price, and place
Explanation:
The marketing mix are the various elements of marketing that is needed to be carefully employed by any organizations in order to achieve the greatest success in their business. It is also necessary to combine them in the most effective way given the circumstances at any particular time..The marketing mix is divided into four which are
Promotion : This is the activities which an organization used in order to enable the consumers know the usefulness of their products and also to appeal to them to buy their products. This includes advertising, selling, public relations and the creation of a brand image where this is advantageous
Product : This is the combination of products or services the organization sells to the target market. This include product design, manufacturing quality, and after sales services.
Place: This is the amount consumers have to pay to acquire a product or services. The price must relate to the product quality and the particular market aimed at. The policy of granting credit also falls under price as well as discount, and allowances.
Place: This involves all distribution, handling and transportation activities needed to carry products from producer to consumer. The elements of place includes channel of distribution, coverage, location, inventory and transport.
The particular marketing mix used at any one time will depend on the circumstances such as the economic climate, the strength of the competition and the need for improved revenue. Different organizations, even in the same industry will use different mixes successfully because their particular case demand a particular mix. For instance, in a competitive industry where there is very little differences between the various maker such in the production of soft drinks such Coca-Cola and Pepsi they may used general price range, heavy promotion on a particular aspect of its product may be used by the manufacturer of the product to emphasise a particular attractive feature which may not be present in the product of its competitors.
