When coca-cola wanted to regain market share for its vitaminwater product lines, it based its marketing strategy on a "situation analysis",....................
Prior to building up any marketing strategy, it is essential to lead a situation analysis. A situational analysis is a basic piece of any business or marketing plan and ought to be looked into intermittently to guarantee that it is kept current.
A situational analysis characterizes the inner and external factors of an organization or association and obviously recognizes the capacities, clients, potential clients and the business condition and the effect they may have on that association or business.
Answer:
The options for this question are the following:
A. a cartel, as the three airlines together would attempt to coordinate policies in the local market to jointly maximize profits.
B. monopolistic competitors, as each firm would have to differentiate its airline services from its rivals.
C. perfect competitors, as each firm would sell travel services at the same fares as the other airlines.
D. kinked demand curve oligopolists.
The correct answer is A. a cartel, as the three airlines together would attempt to coordinate policies in the local market to jointly maximize profits.
Explanation:
A cartel is a formal agreement between two or more companies in order to reduce competition between them and increase their profits or joint profits.
A cartel is the formal expression of a collusion agreement. This implies that firms explicitly agree on the level of certain competitive variables such as price, quantity, distribution of customers or areas, etc.
The goal of cartel members is to increase joint benefits at the cost of reducing or eliminating competition. In this way, it is intended to act as a monopoly by increasing prices, reducing the quantity and increasing the profits obtained from sales.
