Explanation:
An advertising message to be attractive and generate the desired effect, it must reach its potential audience through communication aligned with the interests and desires of the potential audience.
Firstly, as the potential audience is students, it would be ideal to use an advertising communication channel such as social media, where there is a large presence of young people.
It is ideal that advertising involves elements of student culture to generate identification, desire and proximity to the potential audience, so a good choice would be to develop a campaign that involves the product with sports for example, the snack company could be more involved with the culture students, such as sponsoring a college football team and advertising their brand at games, or distributing free snacks at college events.
When a firm's customers make investments in order to use its particular product or service, the customers incur switching costs if they purchase another firm's products or services instead. Therefore, the option B holds true.
<h3>What is the significance of switching costs?</h3>
The switching costs can be referred to or considered as the costs incurred by the customers of a product or a service when they use the alternatives or the competitive products available in the market, instead of the product they were using earlier.
Therefore, the option B holds true and states regarding the significance of the switching costs.
Learn more about switching costs here:
brainly.com/question/14728758
#SPJ1
When a firm's customers make investments in order to use its particular product or service, the customers incur which type of costs if they purchase another firm's products or services instead?
A. Acquisition costs
B. Switching costs
C. Alternative costs
D. Replacement costs
Answer:
The knowledge gap can be filled with a knowledge management strategy. It involves identifying the knowledge gap and vulnerabilities and setting strategies for each of these gaps. There are three types of gaps in strategic management: Knowledge gap, strategic gap, Relations gap. The knowledge gap occurs when the company doesn't know what it needs to know. similarly, David lacks the knowledge that the customers were staying away from his shop because of the lack of services.
Answer:
Dr Cash $208,000
Cr Bonds payable $200,000
Cr Premium on bonds payable $8,000
Explanation:
Preparation of the journal entry to record the sale of these bonds on June 1,
Based on the information given we were told that the company issues the amount of $200,000 at 104 which means the that the journal entry to record the sale of these bonds on June 1 will be:
Dr Cash $208,000
(2,000 × $104)
Cr Bonds payable $200,000
(2,000 × $100)
Cr Premium on bonds payable $8,000
(2,000 ×$4)
Note:-
$200,000/100 =$2,000
