The CEO should use videoconference. In general, one should deliver straightforward and routine communications through less rich media and challenging and unique messages through richer media.
<h3><u>What are the advantages of Media in Business?</u></h3>
- Helps in getting more awareness about the business to the employees, clients and public.
- Cheap way of communication
- With the advent of social media, advertisements can be made easy and conveniently
- People can compare different products
- Firms can maintain coordination of its employees
- Recruit new hire
- To conduct market research and ask for reviews
- It provides great exposure
- It provides a powerful marketing platform for free
- It facilitates online discussions and meeting via videoconferencing, voice calls, etc.
- Helps to reach a larger audience and inform a common thing.
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<u>Full question:</u>
Christie has just started with a travel agency. and she has been offering clients and prospective clients a range of packaged tours. She is concerned. because the commissions she is earning on her sales are lower than she had hoped. Her colleague Peter. who has been with the agency for several years, is having a great deal of success by working closely with the clients. seeking their ideas. and building customized tour packages for each one based on their suggestions.Peter's approach is based on A. transaction-oriented marketing.B. premium C. Vlaue Cocreation D.sales-oriented marketing.
Peter's approach is based on value cocreation.
<h3><u>
Explanation:</u></h3>
Value co creation is one of the strategies used in the business. It is a business strategy that helps in creation and promotion of the involvement of the customers actively in creation of on demand and made to order products. By using this strategy they will get the exact product they are in need and they can also involve in understanding how those products are formed.
In the example given, The colleague of Christie, Peter is being working closely with the clients and he offers the services by asking the customer's ideas and their suggestions. Thus the approach followed by Peter is value cocreation.
The consumer surplus associated with the consumption of furniture increases. Wood is an input in the production of furniture therefore it constitutes the cost of production, the decrease in the price of wood would therefore mean a decrease in the production cost. A decrease in the cost of production in turn causes a decrease in the buying price of furniture and therefore, consumer surplus increases.
Answer:
Sales promotion
Explanation:
Sales promotion is a marketing strategy of stimulating the demand for a product by offering attractive incentives to customers or retailers. Sales promotion aims at increasing the sales volumes of a product. It involves the use of persuasive tactics to convince the customer to buy. The effects of a sales promotion are usually short-term but may lead to the acquisition of long term customers. Some of the sales promotions commonly used include
- Issuing discount coupons.
- Free gifts
- Discount vouchers
- Loyalty cards
