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Igoryamba
3 years ago
14

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to

achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as
mobile marketing
sales promotion activities
integrated marketing communications
omnichannel retailing
search advertising
Business
1 answer:
uysha [10]3 years ago
5 0

Answer: Integrated marketing communications

Explanation: It is a system of brand messaging used by several organisations nowadays. In such a system all the branches of marketing such as advertising, promotions, public relations etc are molded together to increase the potential of the business.

In the given case CL inc. used both sales promotion and public relation for making their potential and existing customers more aware.

Hence, from the above we can conclude that Option C is correct.

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Your company operates in a perfectly competitive market. You have been told that advertising can help you increase sales in the
NARA [144]

Answer:

Advertisement doesn't exist in perfect competition markets. Perfect competition markets are theoretical only, since they do not exist in reality although some markets resemble or are similar, e.g. commodities. One of the characteristics of perfect competition markets is that every participant possesses perfect information regarding the products' characteristics and price. If everyone knows a product perfectly, then there is no reason why you should advertise it.

Explanation:

3 0
3 years ago
A Scrum Team often runs into following issues: Conflicting requirements from different departments, ad-hoc work requests from di
Nana76 [90]

Question Options:

a) Issues with how Scrum Master guides the team

b) Issues with Product Owner responsibilities

c) Issues with planning abilities of Development Team

Answer:

Correct answer is Issues with Product Owner responsibilities.

All these issues have something to do with collaborating with

business stakeholders, maintaining Product Backlog, participating in Scrum events, etc.

Listed here in the question, ;Conflicting requirements from different departments, ad-hoc work requests from different business managers, no feedback on Increments are product owner responsibilities.

5 0
3 years ago
Crawford Company started the year with $60,000 in its Common Stock account and a credit balance in Retained Earnings of $44,000.
umka2103 [35]

Answer:

b. $72,000

Explanation:

Retained EarningEnding Balance = Opening Balance of retained earning + net income - Dividend Declared

Retained EarningEnding Balance = $44,000 + $48,000 - $20,000

Retained EarningEnding Balance = $44,000 + $48,000 - $20,000

Retained EarningEnding Balance = $72,000

The issue of common stock will not effect retained earning account balance It will be credited to common stock account and add-in-capital common stock account.

7 0
3 years ago
The market rate of return is 11 per cent and the risk-free rate of return is 3 per cent. Lexant NV has 3 per cent less systemati
Soloha48 [4]

Answer:

underpriced

Explanation:

Without mincing words, let us dive straight into the solution to the solution to the question. From the above problem, the following data or information are given:

=> market rate of return = 11 per cent, risk-free rate of return = 3 per cent,  Lexant NV = 3 per cent less systematic risk than the market, actual return = 12 per cent.

The expected return = [ 11% - 3%] × 0.97 + 3%  = 10.76%.

We are given the actual return to be 12% which is greater than the expected return which is 10.76%.

The equity is overpriced.

8 0
3 years ago
In the Month of March, Chester Corporation received orders of 137 units at a price of $15.00 for their product Cell. Chester use
scoray [572]

Answer:

earned revenue for March 1,380 dollars

Explanation:

For March, the revenue recognize will be for the 92 units delivered. As the remainder are unrealized. The cleint can cancel the orderor the company could not delvier the units. Be must remember the accounting follow principles of conservatisims for revenue recognition.

the amount will be 92 units x 15 dollars each = 1,380 dollars

The payment dates are irrelevant for accrual basis.

6 0
3 years ago
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