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Igoryamba
3 years ago
14

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to

achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as
mobile marketing
sales promotion activities
integrated marketing communications
omnichannel retailing
search advertising
Business
1 answer:
uysha [10]3 years ago
5 0

Answer: Integrated marketing communications

Explanation: It is a system of brand messaging used by several organisations nowadays. In such a system all the branches of marketing such as advertising, promotions, public relations etc are molded together to increase the potential of the business.

In the given case CL inc. used both sales promotion and public relation for making their potential and existing customers more aware.

Hence, from the above we can conclude that Option C is correct.

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Joe bought a stock at $57 per share. The price promptly fell to $55. Joe held on to the stock until it again reached $57, and th
Y_Kistochka [10]

Answer: Weak form EMH

Explanation:

Weak form efficiency is also called the random walk theory states that past volume, price movements and earnings do not affect the price of a stock and can not be used to forecast its future direction. Weak form efficiency states that prices of future securities are random and not determined by past events and that there is no relationship between past information and current market prices.

The principle of weak form efficiency has been contradicted because other investors are making use of Joe's past information to create a trading pattern.

4 0
3 years ago
The heart of the internal records system is the ________ because customers favor firms that can promise timely delivery. A. sale
Brut [27]

Answer:

C. order-to-payment cycle

Explanation:

Order to cash, also known as the or the quote-to-cash cycle, refers to the process of receiving and completing a sale  the beginning with the placement of the order and ending with the payment.

I hope you find this information useful and interetsing! Good luck!

3 0
3 years ago
Most choices involve _________________, which involves comparing the benefits and costs of choosing a little more or a little le
mixas84 [53]

Answer:

marginal analysis

Explanation:

I hope its right

7 0
2 years ago
What does the growth in both nominal and real GDP reflect?
Reil [10]

Answer:

GDP or GLP

Explanation:

GDP afcorse GDP it is the correct answer and I am 100% I am sure

6 0
3 years ago
g a. Provide the journal entry if the investor purchases the assets and assumes the liabilities of the investee company.
iragen [17]

Answer:

Debit : All assets bought at their Fair Value Amounts

Debit : Goodwill (<em>if Payment is greater than Net Assets acquired</em>)

Credit : All liabilities assumed at their Fair Value Amounts

Credit : Method of payment for example cash

Credit : Gain on acquisition (<em>if Net Assets acquired are greater than Payment</em>)

Explanation:

<em>Hi, your question is incomplete, i tried to look for the full question online but i could not find it.</em>

However, below is an explanation to solving the problem.

An acquisition of investee Assets and Liabilities is not a business combination transaction that requires preparation of consolidated financial statements.

A business combination is a transaction or event in which an ACQUIRER obtains CONTROL of one or more Businesses. So, if it is not a business, it is a mere ASSET ACQUISITION transaction.

Thus said, in our question investor purchases the assets and assumes the liabilities of the investee company, this is an Asset Acquisition transaction and not a Business Combination transaction.

The excess of consideration paid over the net assets acquired at fair value is called goodwill and must be recognized. If not the case the excess of net assets acquired over purchase price (gain on acquisition) must be recognized.

<u>Below are the accounting entries to record an Asset Acquisition transaction.</u>

Debit : All assets bought at their Fair Value Amounts

Debit : Goodwill (<em>if Payment is greater than Net Assets acquired</em>)

Credit : All liabilities assumed at their Fair Value Amounts

Credit : Method of payment for example cash

Credit : Gain on acquisition (<em>if Net Assets acquired are greater than Payment</em>)

5 0
2 years ago
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