Answer:
Central, Peripheral
Explanation:
The advert is intended to highlight the pros of the particular car. However, the ad agency recognizes that to convince prospective buyers they must explore different options to persuasion. The car's safety and gas mileage are the Central Route. The driving fun is the Peripheral
Answer:
b. The wants and needs of individual customers can be more directly targeted
Explanation:
Mass marketing by definition "is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many as possible". If we analyze one by one the options we have this:
a. A large pool of potential customers exists.
Thats one of the alternatives in order to use mass marketing in order to indentify potential customers.
b. The wants and needs of individual customers can be more directly targeted.
This one is NOT a method or a way to apply the mass marketing since that's a technique to classify the info from subjects.
c. Scale economies, if achieved, can generate the ability to charge low prices while still remaining profitable.
Thats one alternative that can be applied if we use mass marketing
d. Firms can still differentiate their brands from the competition through creative promotions.
That's one alternative since we can see and create potential customers with this alternative.
e. Scale economies (economies of scale) can potentially be obtained.
For this case is one of the options in order to apply mass marketing since "Economies of scale are cost advantages reaped by companies when production becomes efficient".
Answer:
$6,200
Explanation:
Beginning Work in progress $15,000 $8,000
Units started $60,000 $38,500
Total process $75,000 $46,500
Less: Units transferred to tax $65,000
Ending work in progress $10,000
Average cost method material cost of work in progress = Material cost ÷ Total units
$46,500 ÷ $75,000
= $0.62
Material cost of work in progress = $0.62 × $10,000
= $6,200
Answer:
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. These are: Option C: Relevance, control, and results.
Explanation:
Google Ads are made to target a specific audience according to the product. They are different from other advertisement medium as one can alter his budget or schedule and even target his locations to see relevant ads. This gives result oriented advertising solutions.
If we want to sell products, we use 'shopping campaign'. In case a Google Ad needs to be prepared for creating awareness, then it is suggested to use 'Google Ads Display campaign'.
Thus, the principles of Google Ads is Relevance, control, and results.
