Lead of a school sports day should be written in active voice, readers should be addressed as you and must convey all the important information.
<u>Explanation:</u>
In Journalism, the beginning sentences of the news story are known as the leads or ledes. They are probably the most important sentences of that news story and therefore must convey the most important information.
It should be clear, short and punchy. The leads must be written in active voice and the readers of that news story must be addressed as you. Make it as interesting as possible so that the readers continue to keep reading the news story.
