Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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A handicap that limits a persons movement, senses, or activity. It puts them at a disadvantage compared to others and is recognized by the law.<span />
When the amount of insurance written in a property policy is not subject to any coinsurance provision and that amount is paid in the event of a covered loss, the coverage is said to be written as stated amount.
<h3>What is stated amount?</h3>
A stated amount is the value or amount the owner of a property gives as the worth of the property. This can be for your vehicle and it is provided to the insurer.
The stated amount is given for insurance to show the worth of a property that is insured.
Insurance helps to prevent total loss on a property incase of some unforeseen circumstance.
Therefore, When the amount of insurance written in a property policy is not subject to any coinsurance provision and that amount is paid in the event of a covered loss, the coverage is said to be written as stated amount.
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Answer:
The correct answer is B,C,D,E
Explanation:
The basic activities of marketing consists of the following;
Marketing research and target market analysis, cost/benefit analysis, benchmarking - a process of measuring a business's performance and standard against competitors and rivals and thus conducive to winning in the marketplace, and Pricing, distribution, and human resource management (HRM).
Customer analysis, selling products and services, and product and service planning are also basic activities of marketing.
Answer:
Special request income 33,000
Explanation:
special request:
3000 units x $39 = 117,000
variable cost:
3000 units x $28 = 84,000
<u>Contribution margin 33,000</u>
special cost: <em>none</em>
additional fixed cost: <em>none</em>
Special request income 33,000
Notice:
Non additional shipping or setup cost is request for the order.
Non increase in fixed cost due to excess capacity.
If any of this concept do inccur in additional cost, it should be relevant as well in the calculations.
