Question

_________was established by the Better Business Bureau to evaluate ads directed at children based on guidelines that encourage sensitivity to their level of sophistication and knowledge, as well as emphasis on positive social traits such as friendship and kindness.

Answer 1

Answer: The Children's Advertising Review Unit.

Explanation:

The Children’s Advertising Review Unit or CARU was established in 1974 as an independent self-regulatory agency. Its function is to regulate publicity in the media so can be suitable for children under 12 years of age.

CARU regulate television, radio, print media, and virtual media, so the advertising directed at children under the age of twelve is not misleading, immoral, and is consistent with the child's cognitive ability.

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