Question

Tacoda Systems tracks consumers' online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 websites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is called _____.a. click-throughs
b. behavioral targeting
c. spamming
d. blogging
e. cookie targeting

Answer 1

Answer:

behavioral targeting

Explanation:

It must allow us to segment our users based on variables related to their behavior such as the number of visits you have made in our online store, what products you have purchased, which controlled categories, whether you have registered as a user or not, etc.