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Mandarinka [93]
3 years ago
13

The mayor of Lexington, Kentucky, held a press conference to comment on some changes to a local ordinance and explain how it wou

ld affect the city. During the press conference, interested citizens could use Twitter to send in questions. The mayor's staff monitored the questions and selected some of them for the mayor to answer during the press conference. This can best be described as
Business
1 answer:
svet-max [94.6K]3 years ago
8 0

Answer:

<em>Integrated Marketing Communications</em>

Explanation:

Integrated communications in advertising is a simple idea. <em>This assures that all modes of communications and correspondence are strongly linked together.</em>

Integrated Marketing Communications, or IMC,, implies combining all promotional tools to work together in unison at its most fundamental level.

It understands the importance of a detailed plan that assesses and integrates the strategic functions of a number of communication disciplines, including marketing, media relations, private sales and sales promotion, to ensure transparency, continuity and optimal communication effect.

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A grain elevator operator bought a futures contract for 5,000 kilograms of rice at $1.50 per kilogram. The initial margin is $4,
Inessa05 [86]

Answer:

Given that,

Operator bought a futures contract = 5,000 kilograms of rice at $1.50 per kilogram

Initial margin = $4,000

Maintenance margin = $2,000

(a)

(i) Balance of Margin = Initial margin - maintenance margin

                                  = $4,000 - $2,000

                                  = $2,000 (loss)

(ii) Change in price = \frac{2,000}{5,000}

                               = $0.40

(b) Price per kilogram = Current price - Change in Price

                                     = $1.50 - $0.40

                                     = $1.10

So, change price per kg is $1.10

(c) Balance of Margin = Initial margin - maintenance margin

                                  = $4,000 + $2,000

                                  = $6,000 (loss)

Change in price = \frac{2,000}{5,000}

                               = $0.40

(d) Price per kg = Current price - change in price

                          = $1.50 + $0.40

                          = $1.90

3 0
3 years ago
What is new marketing ?
Talja [164]

Answer:

New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers.

Explanation:

7 0
3 years ago
MicroTech Corporation maintains a capital structure of 40 percent debt and 60 percent common equity. To finance its capital budg
timama [110]

Answer:

weighted cost of capital for next year is 10.27 %.

Explanation:

Weighted cost of capital = Ke × (E/V) + Kd × (D/V)

Ke = Cost of Equity

    = Dividend Yield + Expected growth rate

    = $1.30 / $30.00 + 0.07

    = 0.11333 or 11.33 %

Kd = Cost of Debt

     = Interest × (1 - tax rate)

     = 11% × ( 1 - 0.21)

     = 8.69 %

Weighted cost of capital =  11.33 % × 60% + 8.69 % × 40%

                                         = 10.27 %

5 0
3 years ago
The CEO and his top managers have asked themselves two important​ questions: a. do customers value what the company is​ providin
Doss [256]

Answer:

The correct answer is (D) business model

good luck

3 0
3 years ago
When economists attempt to predict the spending patterns of U.S. households, they will typically view the _____________________
Digiron [165]
<span>When economists attempt to predict the spending patterns of U.S. households, they will typically view the DAILY COST OF LIVING as a primary determining factor that influences the individual consumption choices that each will make. 

An economist can predict the spending power of the masses if he/she knows how much energy and monetary value is being spent on a daily basis. This way he/she will know the consumption choices that these consumers are making for themselves.</span>
4 0
3 years ago
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