Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of forma

Question

3 years ago

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Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of forma

l attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ________.

Social Studies

1 answer:

slamgirl [31] · Answer 1 · 2021-12-11T15:33:11+03:00

The correct answer is usage occasion

Explanation: The segmentation on the occasion of use and purchase that focuses on the analysis of situations in which the consumer is inclined to purchase or consume a certain product. This approach provides an understanding of the consumer's individual needs, behaviors and values according to different occasions of use.