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Mekhanik [1.2K]
4 years ago
9

Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of forma

l attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ________.
Social Studies
1 answer:
slamgirl [31]4 years ago
7 0

The correct answer is usage occasion

Explanation: The segmentation on the occasion of use and purchase that focuses on the analysis of situations in which the consumer is inclined to purchase or consume a certain product. This approach provides an understanding of the consumer's individual needs, behaviors and values ​​according to different occasions of use.

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<u>Encounter</u>

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The stage in which an individual confronts the possibility that the expectations and reality may diverge and where an individual gets to know that what organization is like in reality is refer to as the Encounter stage of socialization.

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