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Wittaler [7]
3 years ago
12

Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops. To fin

d clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.?A. Mass communication B. Implicit communication C. Personal selling D. Sales promotion E. Consumer badgering.
Business
2 answers:
Delicious77 [7]3 years ago
5 0

Answer:

The correct answer is: C. Personal selling

Explanation:

The personal sale is a tool of the promotional mix or type of sale where a particular seller offers, promotes or sells a product or service to a particular individual consumer directly.

It is based on a personal communication since it goes from one person (the seller) to another person (the potential customer or buyer), unlike for example advertising, which uses impersonal means since it is addressed to several consumers at the same time.

Personal selling is the most effective way to sell a product and to get a satisfied customer with the possibility that he can repeat the purchase or recommend the product or the company to other consumers.

insens350 [35]3 years ago
4 0

Answer:

The correct answer is the option C: Personal selling.

Explanation:

To begin with, in the field of marketing, the term of <em>''personal selling''</em> refers to the tool that the communication mix has in order to reach the potential clients. Moreover, this type of communication technique focuses in caughting the client's interest by sending a professional salesperson who will be able to explain every part of the product that is being sold by the company and also to establish a flexible speech that is going to be adjusted to the situation regarding the fact that the customers may have several questions to do and therefore the salesman will be available for them at every moment. This type of communication tends to be the most effective one when it comes to products that are very difficult to sell or to understand by the clients.

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Technological advances are difficult to predict. One great advance can replace or substitute for existing products in a relative
deff fn [24]

Answer:

The answer is: 3) Printed media

Explanation:

This is already happening, cell phones and tablets have already replaced digital cameras, Netflix is replacing cable TV and sooner than later cell phones and tablets will replace printed media completely.

Ask yourself, when was the last time you bought a newspaper? I haven´t bought a newspaper in years but I can also guarantee that I read more news outlets today that ever before. I can read the New York Times, The Washington Post, Sports Illustrated, etc. all on my cellphone. Using my phone is cheaper and faster (and also more ecological) than buying a printed version. In a few years probably no newspaper will have a printed edition, not even magazines will be printed anymore.

5 0
3 years ago
Benson Company produces flash drives for computers which have variable costs of $10 per flash drive to produce. Each flash drive
Leno4ka [110]

Answer:

It increases by 50 units.

Explanation:

Current break even point = \frac{Fixed\:Cost}{Contribution\:per\:unit}

Here, fixed cost = $4,500

Contribution per unit = Selling price - Variable Cost = $20 - $10 = $10

Current break even point = \frac{4,500}{10} = 450 units

If variable cost increase by 10% then revised variable cost = $10 + 10% = $11

Contribution per unit = $20 - $11 = $9 per unit

Break even sales in units = \frac{4,500}{9} = 500 units

Difference in original and revised break even = Revised - Original = 500 - 450 units = 50 units,

Thus original break even increases by 50 units, = 50/450 = 11.11% increase.

Final Answer

It increases by 50 units.

6 0
3 years ago
Consider the elements of cost in Geordie Ltd, namely, the cost of a product, the cost of direct labour and the cost of non-labou
tangare [24]

Answer:

$73.58

Explanation:

Total cost of product = $120

Total cost of product = Cost of material + Direct labor + Overhead

Cost of material = (3 * direct labor) - $6

Overhead = ¾ of Direct labor

Total cost of product = 3DL - $6 + DL + ¾ of DL

$120 = 3DL - $6 + DL + 0.75 DL

$126 = 4.75 DL

Direct Labor = 126/4.75

Direct Labor = $26.53

 

Material cost = 3 * $26.53 - $6

Material cost = $73.58

3 0
3 years ago
Wildhorse Co. uses a periodic inventory system. Details for the inventory account for the month of January 2017 are as follows:
OLEGan [10]

Answer:

Ending inventory=  $1514

Explanation:

Giving the following information:

Beginning inventory: 320u*$5.00= $1600

Purchase, (1/15/2017)= 160u*5.70= $912

Purchase, (1/28/2017)= 160u*5.90= $944

Ending inventory= 260u

The company uses FIFO (first in, first out).

What is the value of ending inventory?

Ending inventory= 160u*5.90 + 100u*5.70= $1514

6 0
3 years ago
Question 2<br>Name and describe the basic functions in a warehouse.​
maks197457 [2]

Answer:

Storage

Explanation:

a psychological process

4 0
3 years ago
Read 2 more answers
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