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Wittaler [7]
2 years ago
12

Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops. To fin

d clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.?A. Mass communication B. Implicit communication C. Personal selling D. Sales promotion E. Consumer badgering.
Business
2 answers:
Delicious77 [7]2 years ago
5 0

Answer:

The correct answer is: C. Personal selling

Explanation:

The personal sale is a tool of the promotional mix or type of sale where a particular seller offers, promotes or sells a product or service to a particular individual consumer directly.

It is based on a personal communication since it goes from one person (the seller) to another person (the potential customer or buyer), unlike for example advertising, which uses impersonal means since it is addressed to several consumers at the same time.

Personal selling is the most effective way to sell a product and to get a satisfied customer with the possibility that he can repeat the purchase or recommend the product or the company to other consumers.

insens350 [35]2 years ago
4 0

Answer:

The correct answer is the option C: Personal selling.

Explanation:

To begin with, in the field of marketing, the term of <em>''personal selling''</em> refers to the tool that the communication mix has in order to reach the potential clients. Moreover, this type of communication technique focuses in caughting the client's interest by sending a professional salesperson who will be able to explain every part of the product that is being sold by the company and also to establish a flexible speech that is going to be adjusted to the situation regarding the fact that the customers may have several questions to do and therefore the salesman will be available for them at every moment. This type of communication tends to be the most effective one when it comes to products that are very difficult to sell or to understand by the clients.

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gHenderson Ski Co. prepared a master budget that included $21,360 for direct materials, $33,600 for direct labor, $18,000 for va
Oksana_A [137]

Answer:

Total cost= $170,472

Explanation:

Giving the following information:

Direct material= $21,360

Direct labor= $33,600

Variable overhead= $18,000

FIxed overhead= $46,440

Henderson planned to sell 2,000 units during the period, but sold 3,400 units.

First, we need to calculate the unitary variable cost:

Unitary variable cost= total variable cost/number of units

Unitary variable cost= (72,960/2,000)= $36.48

Now, we can calculate the total cost for 3,400 units

Total cost= total fixed cost  + total variable cost

Total cost= 46,440 + (36.48*3,400)= $170,472

8 0
3 years ago
Alternative workplaces are intended to a. limit the flexibility employees have in scheduling work. b. accommodate a narrower ran
Eduardwww [97]

Alternative workplaces are intended to enhance employee motivation and performance.

<h3>What is alternative workplace?</h3>

Alternative workplace are provisions made b a company to its employees, to carryout their routine duties other than their normal offices. This tends to give freedoms to workers in carrying out their duties.

The purpose of alternative workplace is to break the bond between workplace and work performance.

Hence, alternative workplaces are intended to enhance employee motivation and performance.

Learn more about alternative workplace here : brainly.com/question/20412413

6 0
2 years ago
Entering foreign markets requires firms to ascertain foremost how they will attain
coldgirl [10]

The answer is market share. Entering foreign markets will require a certain company or firm to attain their market share because compared to local markets, foreign markets are different and requires strategies and planning—in which, they should do what it takes to attain their market share that is a portion of their market controlled by them.

6 0
3 years ago
The state of maine has a law dealing with groundwater called absolute dominion. describe this law and how nestle uses it to thei
Anit [1.1K]
<span>Absolute Dominion is the current law involving ground water in Maine, Indiana, and Texas which in effect states that the owner of the property has complete control over the groundwater underneath their property and may pump that water up without regard to causing shortages with neighbors. Basically, you can pump as much as you want without worry about legal repercussions. Contrast this to the "reasonable use" rule that's used in most of the rest of the United States. The reasonable use rule prohibits landowners from "wasting groundwater" or transporting the groundwater off their property for use elsewhere. Now, how does this affect Nestle? In Maine there was a company called "Poland Springs" which pumped out groundwater for drinking in the local community. This company was purchased in 1980 by Perrier which is based in France. And finally, in 1992, Nestle purchased Perrier. Under Absolute Dominion, Nestle has no limit on how much groundwater they can pump and export to other locations without regard to long term sustainability.</span>
4 0
3 years ago
rguments for adopting a policy rule include A. discretion avoids the straitjacket that would lock in the wrong policy if the mod
erik [133]

Answer:

C. discretionary policies pursue overly expansionary monetary policies to boost employment in the short run but generate higher inflation in the long run.

Explanation:

Arguments for adopting a policy rule include;

- discretionary policies pursue overly expansionary monetary policies to boost employment in the short run but generate higher inflation in the long run.

- discretion enables policymakers to change policy settings when an economy undergoes structural changes.

- discretion avoids the straightjacket that would lock in the wrong policy if the model that was used to derive the policy rule proved to be incorrect.

- policy rules can be too rigid because they cannot foresee every contingency.

- policy rules do not easily incorporate the use of judgment.

3 0
3 years ago
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