Answer:
C. the market demand curve understates the relative importance of the product and resources are therefore underallocated to its production.
Explanation:
Positive external benefits refer to third party positive side effects, above & beyond private marginal benefit to the concerned consumer.
Eg : Education - Its consumption not only affects the concerned person, but the positive trickle down to the people & society around.
Personal consumption decisions are based on : equalisation - of private marginal benefit (demand) curve & private marginal cost curve. However, goods having positive external benefits have real marginal benefit curve increased over private benefit curve, by the extent of extra marginal social benefit.
So, market demand (based on private marginal benefit) curve understates the importance of product, and resources are therefore underallocated to its production (due to undervaluation of demand).
Answer:
"Problem recognition" is the correct answer.
Explanation:
- An empirical investigation has said that the initial phase of the development procedure of the customer and therefore its approach to buying seems to be the acknowledgment of problems that arise when consumers realize that perhaps the problem would also have to be solved.
- This is whenever the customer sees a requirement and is driven to rectify the conflicts.