Answer: 6250
Explanation:
From the question, we are informed that Santiago company incurs annual fixed costs of $66,000. variable costs for santiago's product are $34 per unit, and the sales price is $50 per unit. santiago desires to earn an annual profit of $34,000.
The contribution margin ratio approach to determine the sales volume in dollars and units required to earn the desired profit for thus:
Contribution margin ratio = (Sales price - Variable cost)/Sales price
= (50-34)/50
= 16/50
= 0.32
Sales = (66,000 + 34,000)/0.32
= 100,000/0.32
= 312,500
Sales volume in units will be sales divided by price. This will be:
= 312,500/50
= 6250
Answer: Data gap analysis.
Explanation:
A Data gap analysis occurs when an organization evaluates it's available data, and seek methods of improving data collection to meet up with business expectations. Data gap analysis is done to ensure that, an organization has the right information to enable them run operations effectively.
A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
Answer is given below.
Explanation:
-Income from Continuing Operation 700000
-Discontinued Operations
-Loss from operations of 60000
discontinued segment (75000*80%)
-Gain on disposal of discontinued 168000 108000
segment (210000*80%)
-Net Income 808000