Question

Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their:

Answer 1

Answer:

Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their: emotional connection to the brand.

Explanation:

Advertising is the promotion of an organizations products with the aim of converting the target audience of the advertisement from potential customers to consumers. Advertising usually involves many aspects such as; determining your target audience, choosing the right communication channels that will be used and identifying strategies that will be utilized in achieving desired goals. However, an effective advertising campaign also needs to know what to communicate and how well the information needs to be communicated.  One such concept that could be used is resonance.

Resonance can be defined as the extent at which the ideas, concepts and images that an advertising campaign is projecting connects with the target audience. A resonance test is therefor used to determine how much the consumers connect with the product. It deals more with the emotional aspect of the target audience such as their needs, desires, values and context. When the target audience connect more deeply with the product, then we can say that they are in resonance with the product.