In 1968 president Johnson announced:

In general, which type of marketing do you think is most effective for events: push or pull marketing? If you were an event mark

Oksi-84 [34.3K]

Push marketing strategies in a way force the potential customer to consume by generating a need that previously did not exist through strategies such as great deals or discounts, bombastic advertisements, etc.

In turn, the pull marketing strategies seek to attract customers in a smoother way, that is, by convincing consumers about the essential characteristics of the product through medium and long-term transformations, such as changes in packaging.

Therefore, push strategies serve to generate consumption in the short term, while pull strategies serve to generate consumption in the medium and long term.

Learn more about marketing in brainly.com/question/14008832

5 0

2 years ago

a retailer acquires merchandise for resale. how would this be recorded in a perpetual inventory system?

ella [17]

Debited to the inventory account.

Hope this helps!

5 0

3 years ago

Marathon sports equipment company projected sales of 79 comma 000 units at a unit sales price of $ 14 for the year. actual sales

pentagon [3]

Answer:

$26,000

Explanation:

The Sales volume variance can be calculated using the following formula:

Sales Volume Variance = Actual Sales ($) - Budgeted Sales ($)

Or you can also use the following formula:

Sales Volume Variance = (Actual Sales Units - Budgeted Sales Units) * Budgeted price per unit

Here

Actual Sales ($) is 77000 unit at $14 budgeted sales price per unit which means total sales in dollars was $1,078,000.

Budgeted Sales ($) is 79000 unit at $14 budgeted sales price per unit which means total budgeted sales in dollars was $1,104,000.

Sales Volume Variance = $1,078,000 - $1,104,000 = $26,000

3 0

3 years ago

Problem 11-21 Item X is a standard item stocked in a company's inventory of component parts. Each year the firm, on a random bas

Papessa [141]

Answer:

a) the order size of item X should be 137 units

b) the annual ordering cost for item X is $ 272.99

c) the annual holding cost for item X is $ 274

Explanation:

Given the data in the question;

a) Whenever item X is ordered, what should the order size be?

The Economic Order quality EOQ is the optimum quantity that should normally be ordered, its is expressed as;

$Q_{opt$ = √( 2DS/H)

where D is the annual demand, S is set up cost and H is the holding cost.

given that; the annual demand is 1700 units and the holding cost is $4 per unit per year, cost of placing order is $22.

So, we use the Economic Order quality EOQ;

$Q_{opt$ = √( 2DS/H)

we substitute

$Q_{opt$ = √( (2 × 1700 × 22 ) / 4)

$Q_{opt$ = √( 74800 / 4 )

$Q_{opt$ = √18700

$Q_{opt$ = 136.75 ≈ 137 units

Therefore, the order size of item X should be 137 units

b) What is the annual cost for ordering item X.

Annual ordering cost = actual number of placed orders × cost of each order

Annual ordering cost = D/Q × s

we substitute

Annual ordering cost = (1700 / 137) × 22

Annual ordering cost = 12.408759 × 22

Annual ordering cost = 272.99

Therefore, the annual ordering cost for item X is $ 272.99

c) What is the annual cost for storing item X.

Holding cost = average inventory × cost of storage per unit

Holding cost = Q/2 × H

we substitute

Holding cost = 137/2 × 4

Holding cost = 68.5 × 4

Holding cost = $ 274

Therefore, the annual holding cost for item X is $ 274

5 0

3 years ago

Dake Corporation's relevant range of activity is 3,200 units to 8,000 units. When it produces and sells 5,600 units, its average

castortr0y [4]

Answer:

the direct manufacturing cost is $46,230

Explanation:

The computation of the direct manufacturing cost is given below;

= (direct material per unit + direct labor per unit) × number of units produced

= ($6.55 + $3.50) × 4,600 units

= $46,230

hence, the direct manufacturing cost is $46,230

This is the answer but the same is not provided in the given options

The same should be considered

8 0

3 years ago