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lakkis [162]
3 years ago
14

A small private college situated in a rural geographic setting, a research lab at a bio-tech company and an attorney could all b

e considered:
a. too diverse to be audiences for advertising.
b. not aligned, therefore not efficient.
c. appropriate audiences for an advertising campaign.
d. too complex to be reached by pure advertising.
Business
1 answer:
Gekata [30.6K]3 years ago
7 0

Answer:

The correct answer to the following question is C) Appropriate audience for an advertising campaign.

Explanation:

When a company wants to sell its product in the market , it is very important for them to understand who their target market or target audience are, because these are the people who are in interested in buying company's product not everyone in the market. So it becomes very important for the company to identify who their target audience are and to make a connection with them, so that they can be influence in to buying the company's product.

And in the given above question all of them are example of target audiences.

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hen a manager decides to give a sales executive a bonus at the end of the fiscal year for a job well done, it is an _____ for th
mylen [45]

Answer:

D. Extrinsic Reward

Explanation:

Extrinsic reward is a type of reward that can be seen and touched which is given to an employee or worker in an organization for achieving a certain objective or goal. They are tangible and visible rewards that comes from employers only and given to employees. In this case, the manager decide to reward the sales rep with bonuses for achieving a job well done at the end of the fiscal year. Most extrinsic rewards are usually financial base received external to the job.

5 0
3 years ago
Read 2 more answers
Consider the overall market for beverages in the US. This market consists of both alcoholic and non-alcoholic drinks. Within the
Andru [333]

Answer:

The correct answer is: a macro-segment.

Explanation:

The Market Opportunity Analysis or MOA is a tool used to identify market opportunities and measure them to determine if they can be profitable for the company before the firm starts planning to work with it. The MOA implements segmentation to classify as specific as possible the product that is intended to be offered.

Micro-segments refer to products with narrow scopes while macro-segment products have wider reach and variability inherent. Thus, in the example, <em>ales represent the macro-segment since it has varieties such as brown ale, pale ale, golden ale, Scotch ale, and mild ale just to mention a few.</em>

4 0
4 years ago
If total spending rises from one year to the next, then Select one: a. either the economy must be producing a larger output of g
DIA [1.3K]

Answer:

a. either the economy must be producing a larger output of goods and services, or goods and services must be selling at higher prices, or both

Explanation:

Total Spending is the total values of goods & services produced & transacted ( bought, sold ) in an economy, during a period of time.

Total Spending = Price of goods,services x Quantity of goods,services

So, if the total spending increases : It implies that either the quantity of goods & services, or their prices, or both have increased. As, amount spent is a product of both of them.

8 0
3 years ago
Art likes to invest his spare cash in the stock market. In the past, he has focused on growth stocks and long-term value to take
atroni [7]

Answer:

Explanation:

a

8 0
3 years ago
The Raven Co. has just gone public. Under a firm commitment agreement, Raven received $15.90 for each of the 25 million shares s
Studentka2010 [4]

Answer:

22.38%

Explanation:

Raven corporation has just gone public

They received $15.90 for each 25 million shares that was sold

The first step is to calculate the net amount raised

Net amount that was raised= 15.90×25,000,000 = 397,500,000

397,500,000-860,000-330,000

= 396,310,000

Underwriter spread= 17.50-15.90

= 1.6 per shares

Total underwriter spread= per share spread× number of shares that were offered

= 1.6×25,000,000

= 40,000,000

Total direct costs= 40,000,000+860,000

=40,860,000

Indirect flotation cost= indirect cost+price appreciation

= 330,000+(19.40-17.50)×25,000,000

= 330,000+1.9×25,000,000

=330,000+47,500,000

= 47,830,000

Total flotation cost= 47,830,000+40,860,000

= 88,690,000

Therefore, the flotation cost as a percentage of funds raised can be calculated as follows

= 88,690,000/396,310,000 × 100

= 0.2238×100

= 22.38%

Hence the flotation costs as a percentage of funds raised is 22.38%

3 0
3 years ago
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