The manufacturer of the Little Giant Ladder runs a commercial that is 60 minutes long. The inventor of the ladder shows the vers
atility and uniqueness of this ladder, and several "regular" people demonstrate how easy it is to use. In fact, this ladder is more than 20 ladders in one because of the many different ways it can be configured. Viewers can call the 800 number or visit the website to purchase this product. This is an example of a(n) _____.
From the given case, we can state that this is an example of <em>infomercial</em>. An infomercial is referred to as or known as the form of a TV commercial, that mostly tends to include the toll free number or the website of the organization. Mostly used as the form of a direct response television which is also referred to as DRTV.
Correct. According to the levels-of-processing model, deeper processing results in better memory, whereas shallower processing results in poorer memory.
