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HACTEHA [7]
3 years ago
5

Emily was in an intense conversation with her boss over the budget for her division. She knew what she wanted, and as her boss w

as speaking, she was preparing a defensive remark in her mind. Emily was engaged in what type of listening:_______.
Business
1 answer:
MatroZZZ [7]3 years ago
4 0

Answer:

Evaluative or Critical listening

Explanation:

In evaluative listening, or critical listening, judgments are made about what the other person is saying for assessment of the truth of what is being said.

Listeners judge what is being said against values, assessing them as good or bad, worthy or unworthy.

Evaluative listening is particularly pertinent when the other person is trying to persuade the listener, perhaps to change their behavior and maybe even to change their beliefs.

Evaluative listening is also called critical, judgmental or interpretive listening.

In the scenario, Emily was evaluating what her boss was saying while she was listening and preparing a defensive remark, hence she was practicing evaluative listening.

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IV Clara is using objective and task budgeting

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Share of voice basically measures your brand's share of total advertising in a market. It is very useful to determine your brand's visibility and helps to develop you company's external competitive analysis. It differs from market share since market share represents the actual share of total market sales that your company has.

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