Question

Using advertising to promote a company, instead of a product or service, is called what?

Answer 1

C). Institutional Advertising. 
I think This is correct

Answer 2

The answer is "C). Institutional Advertising".

Advertising is the foundation of organizations. Whenever done right, it can enable a business to gain millions and this is unequivocally the motivation behind why organizations crosswise over ventures keep a considerable piece of their financial plan for advertising.  

Institutional advertising is any kind of promoting planned to advance an organization, enterprise, business, establishment, association or other comparable element. Such publicizing does not endeavor to move anything specifically. It advises the general population about what the foundation is improving the situation the general public and the nation in territories like education, wellbeing, business age and so forth . The most widely recognized sorts are radio, TV, print and digital.