Question

A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers. Group of answer choices innovation core product brand actual product augmented product

Answer 1

Question:

A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.

A) actual product

B) augmented product

C) core product

D) innovation

E) brand

Answer:

The correct answer is C) Core product.

Explanation:

A product has multiple layers:

a) core,

b) augmented, and

c) symbolic.

These three layers help a business owner to understand the product features and benefits that will best deliver value to current and prospective consumers.

The core layer of a product speaks to its physical design, and its basic features. It is also the basic benefit or solution that customers are looking for.

For instance, a person purchasing a  an ice cream cone is buying a delicious and fun treat.

This layer of a product is also where quality is considered.

Cheers!

Answer 2

Answer:

B. Core product

Explanation:

Core products or services are company products/services that are close to the company's core competencies. It describes the utility that a consumer gets from consuming a product. It involves the benefits the product will provide for consumers. In other words it is the main need that is satisfied for which a product is made. The core product is not actually a product itself. The layers are

- Augmented product, and

- actual product